Get your business found by AI search.
Is your SEO not what it used to be? Your customers now ask ChatGPT, Claude and Google's AI who to trust. Ghostart finds where you're missing from those answers, then helps you and your team publish the content that gets you in, and keeps you there.
GEO = Generative Engine Optimisation
Launching 29 September 2026. Join the waitlist — free AI visibility checks on your site until launch.
The shift
Search is moving inside AI.
You used to rank on Google and get the click. Now the AI answers the question itself — no click, no visit — and points people to a handful of businesses. If it doesn't know yours, you're not in the room.
AI leans on consistent, authored content from real people, and your website is the first place it checks. Getting found means publishing content worth recommending, regularly, in the places AI increasingly draws from — the hard part, and the part Ghostart does with you.
The insight this product is built on
Most of what AI reads about you isn't on your website.
Every study that has measured where AI pulls from when it answers a question about a business points the same way. Muck Rack analysed 25 million links across ChatGPT, Claude and Gemini and found around 84% of what the models read sat beyond the business's own site — vendor data. An independent University of Toronto study puts the off-site share at 54–66% across four engines. The sizes differ; the direction doesn't: the large majority of what AI reads about you was published somewhere other than your website.
Here's the part that matters: most of that ground is yours to publish on. LinkedIn posts and articles under your own name, your blog, answers to the questions your customers actually ask — specific, useful things said in public by the people who know the business best. Tidying your website is still worth doing; it's just a fraction of the surface. Getting you — and, if you have one, your team — publishing on the rest of it is the work Ghostart is built around.
Sources: Muck Rack, 25M links (vendor data); Chen et al., University of Toronto (independent).
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Logos reference clients of Togethr, our employee advocacy training and platform business.
The difference that matters
Your SEO agency now says they do GEO. It isn't the same thing.
SEO tools and agencies are adding a "GEO" tab. It's an understandable move, and it doesn't work — because AI doesn't read the search results.
When Ahrefs compared what AI platforms cite against what ranks on Google, only about 12% of the URLs cited by ChatGPT, Gemini and Copilot appeared in Google's top 10 for the same question. One vendor's analysis, so hold the exact figure lightly — but the direction is the point: AI draws on different sources entirely.
So doing SEO harder won't get you into AI answers. Getting recommended by AI is a different discipline: first-hand, specific content from real people, published where AI actually looks. Ghostart was built for that from the ground up, not bolted on afterwards.
Source: Ahrefs, 2026.
SEO tools vs GEO — the full pictureWhy Ghostart
Measuring where you stand is the easy part.
Plenty of GEO tools will tell you where AI ignores you, and a few will draft you something back. What none of them does is the part that actually gets you cited: real, named people on your team publishing in their own voice.
That's what Ghostart runs, end to end. It finds your gaps, drafts the content that closes them in each person's voice, publishes it where AI looks, and checks, engine by engine, whether you're getting picked up.
AI visibility is earned, not switched on.
AI increasingly favours the businesses it sees showing up — consistently, recently, from real people. A single post won't do it, and neither will a website you set once and forget.
The businesses AI names are the ones publishing useful, answer-first content week after week, in the places it reads: LinkedIn, your blog, Medium.
Consistency compounds
Every post, article and page adds to what AI understands about you. Stop, and you fade; keep going, and you build.
People beat pages
The content AI picks up carries real claims, named expertise and cited sources — the kind that comes from people with actual jobs, not a faceless brand page. You, and your team, are your strongest asset.
More voices, more ground covered
When your people each publish on what they know, you cover more of the questions AI gets asked about your field — that's multi-voice publishing.
One supporting signal: when Semrush analysed 325,000 AI-search prompts, most cited LinkedIn content on ChatGPT and Google's AI came from individuals rather than their company pages. That's one vendor's data and it varies by engine — Perplexity leans the other way — which is why we measure across six engines rather than betting on one.Source: Semrush, 2026.
That's why Ghostart isn't a one-off fix — it's the system that keeps you and your team publishing the right content, without it eating your week, to stay present in AI responses related to your business.
As search moves to AI, the "hacks" are coming back.
Manipulative shortcuts like fake reviews, bot-spam, and "AI directories" don't work on systems built to find high-quality, human insights. At best, they are ignored. At worst, they get your domain blocked.
"Guaranteed ChatGPT rankings"
AI answers are synthesised in real-time. Anyone promising a 'No. 1 spot' in a summary is selling old-world vanity.
"We submit you to LLMs"
There is no submission portal for AI. They find you by crawling. If your site blocks their bots, you're invisible.
"Special tags for AI"
Schema helps, but it isn't magic. AI cites you because of substantive, authored content—not a hidden tag.
How it works
From your website to a working AI search visibility strategy.
Add your website.
Ghostart reads your site and learns what your business does, who you serve and where.
Get your strategy.
A clear plan: what to publish, where, and the topics you want AI to know you for — plus the things worth fixing beyond Ghostart.
Publish in your voice.
Ghostart drafts your posts and pages, scores them so they don't sound generic, and shows you where you're getting cited.
Trusted by small business leaders
"The Beige-ometer is a revelation. I didn't realise how flat my AI content had become until Ghostart pointed it out."
JDodd
Via Trustpilot
"Finally, a tool that forces me to inject my own stories and rhythm back into my writing."
Rolf Silver
Founder
The diagnostic underneath
Beige content gets skipped. Substance shows up in AI search.
AI answer engines reward content with real substance — original, specific, written by an actual person — and pass over the generic, safe-and-polished default. That default is what most AI tools produce, and it's what we call beige. The Beige-ometer scores every draft twice — once for whether it sounds like a person, once for whether it carries the evidence AI answers actually quote — and shows you exactly where it falls short.
Does this sound human?
The five senses — because nobody quotes a press release.
Voice
Does this sound unmistakably like you?
Emotion
Will the reader feel something?
Rhythm
Does the writing flow naturally?
Story
Is there a real narrative here?
Resonance
Will this land with your audience?
Will AI cite this?
The five signals — the evidence AI answers quote most.
Statistics
Is there a concrete figure or data point an engine could quote?
Cited Sources
Are the claims backed by a named or linked source?
Expert Quotes
Is any point attributed to a named expert or first-hand source?
Verifiable Claims
Are the claims specific and checkable, or vague generalisations?
Answer-First
Does it lead with a clear answer an engine could lift verbatim?
Every place AI looks
Posts, articles, and the pages AI reads first.
Ghostart writes LinkedIn posts, blog articles and newsletters — and the website pages AI checks first: your about page, your FAQs, your comparison pages. One idea, shaped for each place, published directly or copied straight out.
LinkedIn posts
Articles
Newsletters
Blog posts
Carousels
Video scripts
Website pages
Plans & pricing
Find where AI recommends your competitors — then fix it.
Launch pricing — Ghostart opens 29 September 2026. Join the waitlist and get free AI visibility checks on your site until then.
Beyond the Beige 2026
How to stop your content being forgettable
Last year we diagnosed the beige problem. This year we're showing what actually works when you try to change it.
A free, half-day online summit exploring what actually changes beige content — in practice, under real conditions.
The Beige Code
Why your content is clear, professional and totally forgettable (and it's not all AI's fault)
Born from Ghostart's own Beyond the Beige summit, The Beige Code is the book behind the platform's philosophy.
Nobody sets out to be boring. But professional content keeps converging on the same safe, polished, strangely lifeless middle ground. AI gets the blame — but the problem started long before ChatGPT.
How we got here
We didn't arrive at this from SEO. We came at it from the other end.
We ran Togethr, one of the UK's first employee advocacy platforms, and launched programmes for John Lewis, the Post Office, BT and others. We learned what actually happens when you ask real people to publish: what makes them freeze, what makes content land, and why most advocacy programmes quietly die.
So we built Ghostart to fix it: an AI writing tool, but one with authenticity at its heart, because we'd watched template content fail in front of us.
Then we noticed something related to GEO. The new batch of AI content tools were part of the problem. They made publishing easier and 'beige' sameness worse. Even though we were fixing this with Ghostart, that wasn't the same as helping companies to get found in AI answers and LLMs.
Search has moved inside AI, and the beige content that AI churns out — the kind that bores a reader — is exactly what AI skips.
Our oldest conviction turned out to be the mechanism for GEO success. And so, Ghostart GEO was born.
Common Questions
AI search visibility FAQ
What does GEO mean?
What else is GEO called?
The industry hasn't settled on one name yet. You'll also see:
- AEO — Answer Engine Optimisation
- LLMO — Large Language Model Optimisation
- GSO — Generative Search Optimisation
- AI SEO / AI visibility — the plain-language versions
They all describe the same job: getting your business found and recommended by AI. We call it getting found by AI, because that's the outcome that matters — not the acronym.
Is GEO the same as SEO?
Can you guarantee my business gets recommended by AI?
Give ChatGPT and Google AI Search a reason to recommend you — starting with your website.
Add your URL. See where you stand. Be first in when the doors open on 29 September 2026.
Join the waitlistGhostart is changing
The LinkedIn-content Ghostart has become the AI-visibility Ghostart.
Search has moved inside AI — your customers now ask ChatGPT and Google's AI who to trust, so getting found means being in those answers.
If you already have a Ghostart account, everything is safe: your account and your work are still here, and you'll get a fresh trial of the new Ghostart when we launch on 29 September 2026.
Launching 29 September 2026. Run the free check above and join with it — we'll keep your results fresh until launch.