Ghostart vs Sharebee
Compare an ambassador programme model with a voice-first approach designed for GEO and AI search citation.
Built on Real Employee Advocacy Experience
Ghostart is a sister company to Togethr. Together we've helped launch employee advocacy programmes for some of the UK's best-known brands:
- John Lewis & Partners — Engaging partners as brand ambassadors
- Post Office — National network activation
- Waitrose — Retail employee advocacy at scale
- BT, Iceland Foods, River Island, ICAEW, The Big Issue
Logos reference Togethr Linkedin training clients or clients who used Togethr's prior advocacy platform, Togethr app.
We saw what worked. We saw what didn't. We saw employees struggle to sound authentic while sharing corporate content. Content written for everyone sounds like no one — and now it's invisible to AI as well as to people.
So we retired our legacy platform and built Ghostart from scratch.
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Feature Comparison: Sharebee vs Ghostart
We compare on approach and capabilities — not pricing.
Feature Comparison
This is a feature comparison — not a pricing comparison.
| Feature | Sharebee | Ghostart |
|---|---|---|
| Primary Focus | Ambassador programme management | Individual voice development |
| AI Function | Content variations | Original content from insights |
| Minimum Users | 20 users required | Flexible team sizes |
| Voice Discovery | Not available | 11-exercise system |
| Authenticity Scoring | Not available | Beige-ometer |
| AI-visibility measurement | Not available | Real AI answers sampled across 6 engines |
About Sharebee
Sharebee is an employee advocacy platform oriented around ambassador programme management.
It typically starts with a shared library of company-approved content and provides assisted captions to encourage sharing.
How Ghostart Differs
- Before they publish, your team runs it through Ghostart. We learn their voice via 11 exercises, not by guessing from their posts.
- Ghostart doesn't optimise sharing of the same company content — it helps employees create original posts based on their own expertise.
- Ghostart captures voice via 11 structured exercises and measures authenticity via the Beige-ometer.
- Ghostart is designed for LinkedIn-first professional presence, not just programme participation.
Frequently Asked Questions
What is Sharebee?
Sharebee is an employee advocacy platform that supports ambassador programmes using a content library, AI-assisted captions, and gamification.
Is Ghostart an alternative to Sharebee?
Yes. Sharebee focuses on distributing company content through ambassador programmes. Ghostart focuses on voice discovery and original LinkedIn content creation so employees sound like themselves.
How does Ghostart approach employee advocacy differently?
Ghostart starts with 11 voice discovery exercises that capture each person's expertise and perspective. AI then generates original content from those insights and the Beige-ometer helps maintain authenticity.
Does Ghostart require a minimum number of users?
Teams pricing is provided on request and is designed to fit different rollout sizes. Book a demo to discuss your team setup and goals.
Ready to Move Beyond Legacy Employee Advocacy?
See how Ghostart helps your team publish in their own voices — and get found by AI.