Ghostart vs Scrunch
Scrunch tells you where you stand. Ghostart helps you move: a personalised strategy built from your real business, weekly ideas and drafts aimed at the questions your buyers ask AI, and continuous checks across ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Overviews and AI Mode — the work that changes the number, not just the number.
Compare Scrunch's mid-market AI search and agent-experience optimisation with Ghostart's AI visibility engine — a personalised strategy, weekly answer-based drafts in your voice, and measurement of which topics AI platforms cite you for.
Why Professionals Choose Ghostart Over Scrunch
A strategy, not guesswork
The topics AI should cite you for, built from your real business
Measured visibility
Which topics ChatGPT, Claude and Perplexity cite you for — with new topics as gaps close
Your voice
Drafts arrive in your voice, with the Beige-ometer™ catching the generic phrasing AI skips
They measure where you stand. Ghostart runs the whole loop — in your team's voice.
Some trackers now generate content too. What none of them does is run the whole loop in real, named human voices: find the gaps, draft what closes them in each person's voice, publish it, and re-check whether it worked. Measurement is the start of the job, not the finish.
And the checks go deeper than a citation count: coverage across ChatGPT, Claude, Gemini, Perplexity and Google's AI answers, plus the Evidence Explorer — not just whether you were cited, but why, showing the sources each AI actually drew on.
Feature Comparison: Ghostart vs Scrunch
See how Ghostart's AI visibility engine — personalised strategy, weekly answer-based drafts, continuous AI-visibility measurement — compares to Scrunch's mid-market AI search and agent-experience optimisation.
Feature Comparison
| Feature | Ghostart | Scrunch |
|---|---|---|
Personalised GEO strategy Scrunch optimises what exists; Ghostart also decides what should exist and writes it | Built from your business facts, goals and live site assessment | Persona-based prompt simulation informs optimisation |
Weekly answer-based content Recommendations need a team to execute — the weekly content is on you | Ideas and first drafts in your voice, every week, aimed at your citation gaps | No |
AI visibility monitoring Scrunch's accuracy detection and persona simulation go deep | Real answers sampled from Perplexity and Claude (live web search) plus the retrieval layer — every check tied to your strategy topics | Core covers 4 LLMs (ChatGPT, Perplexity, Google AI Overviews, Copilot) with 125 prompts and 5 seats; 9 LLMs on Enterprise. Hallucination and accuracy detection |
AI-agent traffic A genuinely unique Scrunch angle — relevant once agent traffic is material for you | No | Agent-experience layer (AXP): converting and attributing AI-agent traffic |
Voice & quality layer Technical optimisation cannot make the writing worth citing | Beige-ometer™ catches the generic phrasing AI engines skip, before you publish | No |
Pricing Roughly 2.5× Ghostart per solo user, before anyone writes a word | $99/month (Starter), everything included | $250/month entry ($208 billed annually) for one brand |
What each tool tells you
The output is only half the job. What matters is whether each week moves you closer to being the answer AI gives.
What Scrunch tells you
Focuses on generating content quickly
What Ghostart tells you
Focuses on getting you cited by AI platforms
Why Choose Ghostart Over Scrunch?
Being followed is nice. Being the answer AI gives is better. Ghostart builds your GEO strategy, writes with you every week, and measures which topics AI actually cites you for.
Ghostart Advantages
- A personalised GEO strategy — the topics AI should cite you for, built from your real business
- Weekly ideas and drafts aimed at the questions your buyers actually ask AI
- Continuous visibility checks — which topics you own, where the gaps are, new topics as you close them
- Beige‑ometer™ catches the generic, AI‑sounding phrasing that AI engines skip — before you publish
- Ghostart produces the weekly answer content that earns citations — Scrunch optimises pages you already have
- Strategy, drafts, measurement and quality scoring in one seat price
- Sized and priced for SMEs, not mid-market B2B tech
Scrunch Limitations
- Optimises your existing site and pages — does not create the weekly answer content that earns citations
- No strategy-in-a-box and no voice or quality layer; recommendations need a team to execute
- $250/month entry ($208 annual) for one brand is roughly 2.5× Ghostart per solo user
- Core covers 4 LLMs with 125 prompts — 9-LLM coverage is Enterprise-only
- B2B-tech and enterprise orientation — overkill for a typical SME
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Told your SEO tool now does GEO? Why that isn't the same job
Ready to try Ghostart?
A personalised GEO strategy, ideas and drafts every week in your voice, and measurement of which topics AI platforms cite you for.
Start Immediately
Join the waitlist today — no credit card required, and you'll be first in when we launch on 29 September 2026.
A Weekly Rhythm
Ideas and drafts arrive every week, aimed at the questions your buyers ask AI — so your visibility keeps building.
Expert Support
Get help from a team that understands GEO — being found and cited by AI platforms.
Launching 29 September 2026 — join the waitlist
Plans from $99/month at launch. Your GEO strategy, weekly drafts in your voice, citation measurement and the Beige-ometer™ on every plan.
No one can promise you a citation — walk away from anyone who does.
AI answers shift with every model update, and no one controls who gets named. What we can do is make your business the clearest, most consistent option for AI to recommend — and show you the trend over time.
The Difference You'll Experience
With Ghostart, you publish specific, answer-based content in your own voice — the kind AI engines cite.
Frequently Asked Questions
Is Ghostart better than Scrunch?
They solve different problems. Scrunch focuses on mid-market AI search and agent-experience optimisation. Ghostart is an AI visibility platform: it builds a personalised strategy for being cited by ChatGPT, Claude and Perplexity, generates ideas and drafts every week aimed at the questions your buyers ask AI, and continuously measures which topics you're cited for — adding new ones as you close the gaps.
How does Ghostart compare to Scrunch on price?
Ghostart starts at $99/month compared to Scrunch's $250/month, or $208/month billed annually (Core) starter plan. That covers the personalised GEO strategy, weekly answer-based drafts in your voice, continuous AI-visibility checks, and the Beige-ometer that catches the generic phrasing AI engines skip.
Can I migrate my data from Scrunch to Ghostart?
There's nothing to import. Your GEO strategy is built fresh during onboarding — from your business facts, goals and website — and your voice profile comes from guided discovery, not uploaded templates. Contact our support team if you'd like help moving across.