Ghostart vs Profound
Profound tells you where you stand. Ghostart helps you move: a personalised strategy built from your real business, weekly ideas and drafts aimed at the questions your buyers ask AI, and continuous checks across ChatGPT, Claude, Gemini and Perplexity, plus Google's AI Overviews and AI Mode — the work that changes the number, not just the number.
Compare Profound's enterprise AI-visibility monitoring and analytics with Ghostart's AI visibility engine — a personalised strategy, weekly answer-based drafts in your voice, and measurement of which topics AI platforms cite you for.
Why Professionals Choose Ghostart Over Profound
A strategy, not guesswork
The topics AI should cite you for, built from your real business
Measured visibility
Which topics ChatGPT, Claude and Perplexity cite you for — with new topics as gaps close
Your voice
Drafts arrive in your voice, with the Beige-ometer™ catching the generic phrasing AI skips
They measure where you stand. Ghostart runs the whole loop — in your team's voice.
Some trackers now generate content too. What none of them does is run the whole loop in real, named human voices: find the gaps, draft what closes them in each person's voice, publish it, and re-check whether it worked. Measurement is the start of the job, not the finish.
And the checks go deeper than a citation count: coverage across ChatGPT, Claude, Gemini, Perplexity and Google's AI answers, plus the Evidence Explorer — not just whether you were cited, but why, showing the sources each AI actually drew on.
Feature Comparison: Ghostart vs Profound
See how Ghostart's AI visibility engine — personalised strategy, weekly answer-based drafts, continuous AI-visibility measurement — compares to Profound's enterprise AI-visibility monitoring and analytics.
Feature Comparison
| Feature | Ghostart | Profound |
|---|---|---|
Personalised GEO strategy Profound surfaces where you appear; it does not decide what your business should be cited for | Built from your business facts, goals and live site assessment | No |
Weekly answer-based content The content that changes the numbers — Profound assumes you have a team to write it | Ideas and first drafts in your voice, every week, aimed at your citation gaps | No |
AI visibility monitoring Profound has the deepest monitoring in the category — at enterprise tiers and prices | Real answers sampled from Perplexity and Claude (live web search) plus the retrieval layer — every check tied to your strategy topics | Daily prompt runs across up to 9 answer engines (Enterprise), sentiment, agent analytics |
Voice & quality layer Measurement platforms have no opinion on whether your content deserves the citation | Beige-ometer™ catches the generic phrasing AI engines skip, before you publish | No |
Who does the work Built for SMEs without a dedicated AEO owner | Ghostart writes with you — strategy, drafts, measurement in one loop | Your marketing org acts on the dashboards |
Engine coverage at the entry price Same headline price, four engines against one | Four engines at $99 — ChatGPT, Gemini, Perplexity and Google AI Overviews | Profound Starter at $99 tracks ChatGPT only; three engines start at Growth ($399) |
Pricing Level on price — the difference is what the $99 covers: four engines against one | $99/month (Starter), everything included | From $99/month Starter; deepest coverage on custom enterprise plans |
What each tool tells you
The output is only half the job. What matters is whether each week moves you closer to being the answer AI gives.
What Profound tells you
Focuses on generating content quickly
What Ghostart tells you
Focuses on getting you cited by AI platforms
Why Choose Ghostart Over Profound?
Being followed is nice. Being the answer AI gives is better. Ghostart builds your GEO strategy, writes with you every week, and measures which topics AI actually cites you for.
Ghostart Advantages
- A personalised GEO strategy — the topics AI should cite you for, built from your real business
- Weekly ideas and drafts aimed at the questions your buyers actually ask AI
- Continuous visibility checks — which topics you own, where the gaps are, new topics as you close them
- Beige‑ometer™ catches the generic, AI‑sounding phrasing that AI engines skip — before you publish
- Strategy and weekly content included — not just the dashboard telling you there is a problem
- Same $99 entry price, four engines against Profound Starter's one
- Content is voice-matched and quality-scored, so citations are earned, not chased
Profound Limitations
- Its Agents can generate content, but at brand level — nothing produces content in the real voices of the named people on your team
- Starter tracks ChatGPT alone — three engines start at Growth ($399), nine at Enterprise. Measures and generates at the domain level, with no model of individual people and no join between earned coverage and citations
- No voice layer or content quality scoring
- Deepest coverage and the full feature set sit on custom enterprise plans with a dedicated AEO owner in mind
We've run employee advocacy programmes for some of Britain's best-known organisations. We know what happens when you ask real people to publish.
Logos reference clients of Togethr, our employee advocacy training and platform business.
Told your SEO tool now does GEO? Why that isn't the same job
Ready to try Ghostart?
A personalised GEO strategy, ideas and drafts every week in your voice, and measurement of which topics AI platforms cite you for.
Start Immediately
Join the waitlist today — no credit card required, and you'll be first in when we launch on 29 September 2026.
A Weekly Rhythm
Ideas and drafts arrive every week, aimed at the questions your buyers ask AI — so your visibility keeps building.
Expert Support
Get help from a team that understands GEO — being found and cited by AI platforms.
Launching 29 September 2026 — join the waitlist
Plans from $99/month at launch. Your GEO strategy, weekly drafts in your voice, citation measurement and the Beige-ometer™ on every plan.
No one can promise you a citation — walk away from anyone who does.
AI answers shift with every model update, and no one controls who gets named. What we can do is make your business the clearest, most consistent option for AI to recommend — and show you the trend over time.
The Difference You'll Experience
With Ghostart, you publish specific, answer-based content in your own voice — the kind AI engines cite.
Frequently Asked Questions
Is Ghostart better than Profound?
They solve different problems. Profound focuses on enterprise AI-visibility monitoring and analytics. Ghostart is an AI visibility platform: it builds a personalised strategy for being cited by ChatGPT, Claude and Perplexity, generates ideas and drafts every week aimed at the questions your buyers ask AI, and continuously measures which topics you're cited for — adding new ones as you close the gaps.
How does Ghostart compare to Profound on price?
Ghostart starts at $99/month compared to Profound's $99/month Starter (ChatGPT only, 50 prompts, 1 seat) starter plan. That covers the personalised GEO strategy, weekly answer-based drafts in your voice, continuous AI-visibility checks, and the Beige-ometer that catches the generic phrasing AI engines skip.
Can I migrate my data from Profound to Ghostart?
There's nothing to import. Your GEO strategy is built fresh during onboarding — from your business facts, goals and website — and your voice profile comes from guided discovery, not uploaded templates. Contact our support team if you'd like help moving across.